We are committed to keeping your personal data safe and secure and handling it in accordance with our legal obligations. This notice sets out in detail the purposes for which we process your personal data, who we share it with, what rights you have in relation to that data and everything else we think it's important for you to know.
We are Sine Wave Entertainment Ltd, a company incorporated in England and Wales with registered number 05894627.
ICO registration (Information Commissioner’s Office) Sine Wave is registered with the ICO under number: ZB119685
For the purpose of the Data Protection Act 2018 and the General Data Protection Regulation (EU) 2016/679 (the GDPR), we are the controller of the personal data we process about you.
Our contact details are as follows:
Address: 48 Dover Street, London W1S 4FF, United Kingdom.
Email: [email protected]
Personal data is any information that tells us something about you. This could include information such as your name, contact details, date of birth, medical information and bank account details.
We collect personal data from various sources, including:
directly from you when you utilise the service, purchase goods or services from us, sign up for an account/contact us with questions or feedback;
Information is provided by login and social media services, such as third party “Sign in” providers, and “Share to” social network publishers.
Information provided by identity verification services, if requested by you (this may be required in order to submit supplier invoices if you are using a monetised developer account).
We may collect the following categories of personal data about you:
Personal contact details such as name, title, address, telephone number, and email address; particularly if you are a paying customer;
Username(s) and password(s).
Date of Birth (optional)
Other information that you provide to us in correspondence you send;
Social media profile information, including your handles
Application usage information, including times and dates of when you utilised the service and the locations you visited.
Information stored in your profile, such as information about your interests;
Location data; and IP addresses used to access the service
Photographs stored in the content you upload or import;
Information about your computer or electronic device is used to access the service such as unique device identifiers.
We use your personal data for the following purposes:
To run and manage your account;
To provide our services to you;
To make decisions about whether we can provide our goods and services to you;
To provide support to you in using our services and to answer any questions you may have;
To deal with complaints or other feedback;
If you consent, to send you communications about products and services we think you will be interested in;
To analyse and improve our services and our business;
To run competitions and promotions that you enter;
To prevent and detect fraud and other criminal activity;
To tailor the advertising and marketing that we send to you based on your interests;
To verify copyright or IP related claims;
Under data protection law, we are only permitted to use your personal data if we have a legal basis for doing so. The information below tells you what that legal basis is in relation to each of the purposes set out above.
IP Address We store your IP when you signup, and whenever you sign in to the service. This information is retained for identifying malicious account activity, or for tracking duplicate accounts accessing the service. We may also use this information as a component in validating the country for calculating VAT and establishing demographics. Additionally, your IP address may be temporarily recorded within webserver logs for diagnostic and security-related purposes.
Email We use email addresses to contact you for important topics (such as changes to the terms of service, password resets, and other messages of a similar nature), if you opt-in to our newsletter, you will also periodically receive marketing materials from us; you may unsubscribe from marketing emails at any time, using the link attached at the bottom of any marketing message. You may update your email at any time from the account management page.
Username We store your username as a critical part of accessing the service, you may rename your account at any time for a small fee. Your username will be removed from the service if in the event that you choose to terminate your account.
Gender and Country (Optional) You may optionally add this information into your profile to exhibit to other users. We may use this information, if supplied, for general demographical analysis for marketing, localisation and general operational purposes.
Social Media Accounts (Optional) If you login to the service using social login, or via a third-party login service, or use connected features of an account, we may store the account identifier to deliver that feature.
Billing Name and Address If you purchase any premium services, we will store your name and billing address indefinitely as part of our accounting records. We utilise several third parties in relation to this service who will also retain copies of this information, including our merchant banking processors (Stripe, PayPal) and our subscription manager (Chargify). We have vetted each of these services as providing strong levels of security in relation to this data.
Creator Details (Optional) If you register as a creator, we require additional information such as the name and billing address of the copyright owner. This is part of our ongoing content verification procedures. To ensure legal record keeping in the event of infringement, we do maintain this information indefinitely, although it may be updated at any time from the curator website.
Application Usage We will record some information about your usage of the application for the purposes of improving the user experience or fixing defects. This information may also be processed in aggregate for statistical purposes.
Computer Information If you submit bugs via our bug tracker, you may upload log files, or input system information which may reveal some limited information about your username or computer system. This information is utilised to improve the quality of the service.
Please note that if we process your personal data on the legal basis of your consent, you are able to withdraw your consent at any time. This will not affect the lawfulness of any processing that was carried out based on your consent prior to it being withdrawn.
We need some of your personal data to perform our contract with you or to comply with legal obligations, as set out in section 1 above. Where personal data is required for these purposes, if you do not provide the data requested, we will not be able to perform our contract with you or continue to provide our services to you. We explain when we collect your personal data which data is mandatory and which is not.
We share your personal data in the following ways:
We share your personal data with companies within our group as part of our regular reporting activities on company performance, in the context of a business reorganisation or group restructuring exercise or for system maintenance and hosting of data.
We use third party service providers who process personal data on our behalf to provide services to us. The service providers we use who have access to your personal data are as follows:
Hosting providers, cloud storage providers and backup service providers; Amazon AWS, Backblaze, Wasabi
Our customer relationship management solution provider; Salesforce
Analytics providers; Google Analytics and Backtrace
Marketing providers; We may return single-use identifiers sent to us by our marketing providers (including pay per click advertising on networks such as Google and Facebook) to accurately determine how many users arrived from those advertisements. We do not send this information unless you specifically arrived on the website via an advertisement from those partners, and we do not send account details.
Payment processors; Stripe, Xero, Chargify; we utilise these services to handle billing related tasks. These providers will have access to your name, credit card details and billing address, as required to process payments. We do not store this information on our servers.
If we sell any part of our business and/or integrate it with another organisation, your details will be disclosed to our advisers and to prospective purchasers or joint venture partners and their advisers. If this occurs, the new owners of the business will only be permitted to use your personal data in the same or similar ways as set out in this notice.
We will disclose your personal data where we are legally required to do so, for example to tax authorities, or where we need to share your personal data for the purposes of preventing or detecting crime, in connection with legal proceedings, for the purpose of obtaining legal advice or otherwise for the purposes of establishing, exercising or defending legal rights or claims.
We will share your personal data if it is necessary to protect your vital interests.
When personal data is transferred to countries outside of the UK and the European Economic Area (EEA), those countries may not offer an equivalent level of protection for personal data to the laws in the UK. Where this is the case, we will ensure that appropriate safeguards are put in place to protect your personal data. The countries to which your personal data is transferred are detailed below:
United States (Server storage and hosting)
Australia, China, India (Our satellite offices)
If you would like to see a copy of the adequacy mechanisms that we use to protect your personal data, please contact us using the details set out above.
We will keep your personal data for as long as your account remains open or you remain a customer unless we need to keep it for a longer period to deal with any claims or complaints or to comply with any legal obligations.
You have a number of rights under data protection law. These rights and how you can exercise them are set out in this section. We may need to ask you for proof of your identity before we can respond to a request to exercise any of the rights in this section and we may need to ask you for more information, for example, to help us to locate the personal data that your request relates to.
We will respond to any requests to exercise your rights as soon as we can and in any event within one month of receiving your request and any necessary proof of identity or further information. If your request is particularly difficult or complex, or if you have made a large volume of requests, we may take up to three months to respond. If this is the case we will let you know as soon as we can and explain why we need to take longer to respond.
If you want to exercise any of these rights, please contact us using the details above.
A right to access your information
You have a right to ask us to send you a copy of the personal data that we hold about you (subject to some exceptions).
A right to an electronic copy of your information
You can also ask us to send you the information that we process for the purposes of fulfilling our contract with you or based on your consent in a common electronic format, or to ask us to transfer that data to a third party if you want us to and if it is technically feasible for us to do so.
A right to object to us processing your information
You have a right to object to us processing any personal data that we process where we are relying on legitimate interests as the legal basis of our processing (as set out in section 8 above).
If you make a request to exercise your right to object, if we have compelling legitimate grounds to carry on processing your personal data, we will be able to continue to do so. Otherwise, we will cease processing your personal data.
A right to ask us not to market to you
You can ask us not to send you direct marketing. You can do this by following the "unsubscribe" instructions in any marketing emails or by changing your account settings, or by contacting us using the details above.
A right to have inaccurate data corrected
You have a right to ask us to correct inaccurate data that we hold about you. If we are satisfied that the new data you have provided is accurate, we will correct your personal data as soon as possible.
A right to have your data erased
You have a right to ask us to delete your personal data in certain circumstances, for example. if we have processed your data unlawfully or if we no longer need the data for the purposes set out in this notice.
A right to have the processing of your data restricted
You can ask us to restrict the processing of your personal data in some circumstances, for example, if you think the personal data is inaccurate and we need to verify its accuracy, or if we no longer need the data but you require us to keep it so that you can exercise your own legal rights.
Restricting your personal data means that we only store your personal data and don't carry out any further processing on it unless you consent or we need to process the data to exercise a legal claim or to protect a third party or the public.
You are important to us, and so is protecting your personal data. We have high standards when it comes to collecting and using personal data. For this reason, we take any complaints we receive from you about our use of your personal data very seriously and request that you bring any issues to our attention.
You also have the right to lodge a complaint with the Information Commissioner's Officer (ICO), which regulates data protection compliance in the UK. You can find out how to do this by visiting ico.org.uk.
We may make changes to this notice from time to time. We will notify you if significant changes are made.
Last updated 21st July 2021.